Cedar Hill RFP

REQUEST FOR PROPOSAL -- RFP 2023-100-1 5 THE CITY OF CEDAR HILL Branding & Marketing Services Project A – Citywide Branding | Project B – Cedar Hill Nature Corridor Who Are These Guys, Anyway? A REVIEW OF OUR COMPANY Maloney Strategic Communications was founded in 1992. The core value of our company is to provide relevant and creative solutions for our clients’ marketing communications challenges (without regard to trends, awards, or any other subjective creative input -- it doesn’t matter how good it looks if it doesn’t work). We are constantly striving to be involved in the effective architecture of these communications efforts while providing counsel and staff for efficiently producing the materials that support them. We do not view the finished ads, brochures or broadcast spots as our products -- but as the byproducts of our ideas. Today we have a client base of over 40 companies that on average generates approximately $3.4 million in annual revenues. These revenues do not reflect over $3 million dollars of public relations assistance, printing, and media that MSC currently assists our clients in procuring themselves. It is common for our clients to view MSC as a part of their organization. We are generally viewed as an extension of their staff. MSC has fifteen employees comprised of three primary creative teams. We are a full-service agency capable of providing turnkey solutions for any marketing communications effort. MSC is an iHeartMedia / Unified Partnership Agency MSC is proud to be selected as an iHeartMedia / Unified Partnership agency. iHeartMedia and Unified develop media solutions, data, analytics and targeting products that will combine the power of digital targeting with the scale and impact of broadcast media. The partnership of iHeartMedia, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, and Unified, an award-winning marketing technology company, brings a powerful new data-driven partnership that delivers unprecedented insights to advertisers. This partnership program allows targeted specialized agencies like MSC to bring best-in-class digital media solutions to our clients. This level of media strategy, placement and analytics is unprecedented for a company like MSC. They have unprecedented experience planning and implementing media solutions for travel, tourism and destination marketing clients in CA, FL (Visit Orlando, Space Coast etc.,) MD, MS (Mississippi), OH (Visit Columbus) and others.