Cedar Hill RFP

REQUEST FOR PROPOSAL -- RFP 2023-100-1 27 THE CITY OF CEDAR HILL Branding & Marketing Services Project A – Citywide Branding | Project B – Cedar Hill Nature Corridor FEE STRUCTURE - MSC VENDOR PROCUREMENT MSC will handle the procurement of all vendor products and services for Cedar Hill. These hard production costs, such as specialized copy development, photography, illustration, digital imaging and printing are services that MSC does not have the capability to produce in-house. • Copywriting: The vast majority of copywriting is covered in MSC’s standard $150.00 per hour rate. If Cedar Hill and MSC feel that a copywriter “specialist” needs to be incorporated into a project, that cost will be estimated, approved, and passed along to Cedar Hill as an outside production cost. • Photography & Video: Shooting original (or purchasing stock) photography for advertising and collateral needs as well as negotiating fair copyright usage fees. • Artwork & Illustration: Creating original (or purchasing stock) drawings and illustrations for advertising and collateral usage. • Pre-press / Formatting / Imaging: Preparing, proofing, and processing the digital files for printing or web use. • Printing: The publishing of the materials. Vendors chosen will be based on competency and capability along with a realistic understanding of the budget for the project. MSC FOLLOWS A STANDARD PRACTICE OF MARKING UP VENDOR COSTS 15%. All vendor costs will be included in the estimates and invoices to Cedar Hill. A 15% markup will be reflected in the appropriate line item of the invoice. Should Cedar Hill wish to have MSC use – and procure – a pre-determined specialized vendor (public event experts, research analysts, specialized web development experts, etc.) MSC will mark up those vendor costs by 20%.