Cedar Hill RFP

REQUEST FOR PROPOSAL -- RFP 2023-100-1 20 THE CITY OF CEDAR HILL Branding & Marketing Services Project A – Citywide Branding | Project B – Cedar Hill Nature Corridor CONSISTENCY, CONTINUITY AND FREQUENCY The process of “Marketing” to a customer is not complicated. Consistency is key! Everything that the City of Cedar Hill produces needs to follow a set of defined communication standards. That continuity will let the viewer know that the message is yours. If you can build a rhythm in your distribution of your marketing messages, that frequency of messaging will build memory retention. • Develop materials designed to cut through the clutter of today’s mass communications noise level. • Create compelling copy that is appropriate to the media and speaks to the specific channel it is design to influence (traveler, travel agent, event planner, etc.) • Design and write materials that will be Memory retentive. • Create materials that drive people to a predictable behavior. THE IMPORTANCE OF COLLABORATION & CONSENSUS MSC provides value as well as creative solutions. Creativity is only made better by the challenges caused by building consensus. These changes are only part of the process. We understand the cost of communicating to your marketplace. We understand that the challenges that face the City of Cedar Hill are yours. Our role is to help you solve them! Ultimately, the decision is yours as to how and what you do. We only require that you hear us out! When we disagree with you, we will stop and listen until we understand your perspective. Then we will work diligently to proceed in the decided direction and work to the best of our ability to deliver a superior effort. Because we are solution-oriented, not award-oriented (we compete daily against the brightest and best creative minds in the southwest), our creative solutions are designed based on your goals, your budget and your timeframe. We understand the complexity of producing projects like these, and we know the amount of work it takes to get consensus on design and text issues. Furthermore, we will not penny pinch you to death with alteration or additions charges. Our estimates include three rounds of iterations and production alterations throughout the prepress and pre-production process. REVISIONS AND CHANGES Changes in creative direction are common. MSC does everything to determine strategy and build consensus before the production phase of a project begins. Accuracy is everything! Managing the continuous stream of revisions that inevitably happen to every project is just part of the process. MSC understands that these revisions and additions are a necessary part of simply “Getting it Right.” Throughout the pr oduction phase of a project, we will receive changes and alterations in a number of ways. Often by email but sometimes in person, each “round” of changes causes a file numbering change. This file-naming protocol allows MSC to track what the changes are, when the changes were made and who (at MSC) made the change. A similar protocol is used to identify document publication date and revision number.