Cedar Hill RFP

REQUEST FOR PROPOSAL -- RFP 2023-100-1 12 THE CITY OF CEDAR HILL Branding & Marketing Services Project A – Citywide Branding | Project B – Cedar Hill Nature Corridor PROJECT B – CEDAR HILL NATURE CORRIDOR MSC has a unique skillset in marketing projects like the Cedar Hill Nature Preserve. We concepted, named and branded Irving, Texas’ 20+ mile hiking and biking nature trail – Campión Trails. We helped define Whitney Peak Hotel as a haven for outdoor enthusiasts. And, MSC is now the Brand Development agency for the Fort Worth Botanic Garden. MSC proposes to work with Cedar Hill to create and implement a comprehensive branding initiative for the Nature Corridor that will: • Research, concept, and establish a name and brand identity for the district • Develop a marketing strategy for the district • Create a positioning statement and key messages • Create a logo, brand standards, and easy to implement visual assets • Develop and deliver a creative design platform for all digital and printed materials Because we believe that promoting a project like this one will help Cedar Hill as well as serve the greater good of all residents of North Texas, MSC will discount our fees by 20% for the Naming and Logo Development phase of this project. Based on what we have read, we are confident that with a working Creative Development budget of $33k-$45k – we can concept, create, design, and launch a successful campaign that will provide meaningful brand awareness and a positive Return on Investment for the City of Cedar Hill. Of course, media costs, printing and outside implementation costs would be additional (based on your budget.) Generally, projects like this will take about six months to complete. PROJECT B Cedar Hill Nature Corridor